Lattafa Perfumes is a fragrance house from the United Arab Emirates with roots deeply tied to the Arabic perfumery tradition. Its name comes from the Arabic words “Latif” (kindness) and “Lateefa” (pleasant), reflecting the essence they seek to convey in each scent.
The brand was established by Sheikh Shahid Ahmad along with Shoaib Iqbal with the vision of creating high-quality, rich, and long-lasting perfumes that capture the sophistication of oriental perfumery, but with an accessible approach for everyone.
Although it started as a local project in the 80s–90s, Lattafa has expanded internationally, conquering markets around the world thanks to its intense compositions (oud, amber, spices, musk) and a strong presence on social media and communities of perfume lovers.
Today it is recognized for offering contemporary oriental fragrances with excellent value for money, which combine tradition and modernity, attracting both fans of Arabic perfumes and those looking for distinctive and powerful options in their collection.
